I recently wrote an article for my colleagues in the 5-Path International Association on the value of word of mouth advertising in the hypnosis profession. It reminded me of an episode of the Hypnosis, Etc. Podcast that I did with Cal Banyan a few years ago. I thought I’d share it today in hopes of helping all of my hypnotist friends! While some of my procedures and practices have changed since we first recorded this video, I think there is still very valuable information to share.
There are two kinds of word of mouth advertising that we will share in this episode: those driven by the hypnotist and those driven by the client.
Driven by the hypnotist…..
- As you complete your sessions with each client, have them complete a “feedback form” indicating the ways their sessions were beneficial. You can display these in your office for people to view when they visit. You can also share them on your website as testimonials. I post them on my Facebook page as a way of sharing my clients success! (note I always get permission before sharing, and of course I keep the client’s information confidential!).
- My colleague Erika Flint has a “Success Board” in her office, which is a colorful, dynamic way to share client successes. As clients come in to see her, they are able to easily view various ways that others have been successful, which helps them feel more confident in their own potential for success!
Driven by the clients
- Online reviews, such as Yelp, Google Maps, Facebook (and other review sites) are very helpful ways for your clients to help spread the word about your services. Many people will be happy to help spread the word about how you helped them, which helps new prospective clients find you.
- Your clients success is your greatest asset! When they make visible changes in their lives, people will ask them what they did to make that change. Word of mouth referrals from prior clients are a wonderful way to continue the flow of new clients into your office.
Some things to keep in mind!
Every client is different, and their outcomes will not necessarily be the same as the people from your reviews or the person who referred them. Each client has their own history, motivation to change, and resources to follow through to enact the changes desired. It is important to always do your best with each client, but remember that your results are not anything that you can fully replicate from one person to another.
Want to learn more? Please enjoy this video of Cal Banyan’s Hypnosis, Etc. Podcast where we discuss this topic further!